First Blog

Qualitative Research: This is when the research is done using facts and has information to back the research by for example; For researching what type of shampoo the customers use, how often the people use that shampoo and how they behave to different shampoo's.

Primary Research: This would be when the research is done using questionnaires for example when a someone goes out and does the research themselves and they might use focus groups and surveys to do the research and this would be when someone does not use the research done by someone else.

Quantitative Research: This would be when the research is done using figures to back that information up for example; 60% of the people who tried that shampoo agreed that it made their hair softer and this would make the people know that the shampoo is good and because of the quantitive research used the people would want to go want buy that shampoo.

Secondary Research: This would be when the research is done by someone else and the research done by that person would be then sold on to someone who would actually apply that research to the their products or the music video or the documentary they are trying to make and that information would come in handy for that.